Plain numbers, no games

The math you'd run on a new truck.

No tiers to decode, no "call for a quote." The first read of your site is free. The full demo is a $100 deposit that comes off the build. The build is one number, the running part is one number. One extra roof most months pays for it several times over.

Run the numbers Example figures
One roof job, on average ~$11,200
What a booked job costs to bring in $400 to $1,500
Your front door, built and running ~$1,500 + ~$250/mo
So one extra job a month means… paid for, over

The ladder, on the table

Here are the numbers. Now run your numbers next to them.

The first read of your site is free. The full demo is a $100 deposit, credited straight to your build. Starting the build is a $500 deposit, also credited, so both come off the one number. The build that moves you onto a fast site you own runs about $1,500, one time. The running system that keeps you found and answered is about $250 a month. The first roofer in gets a founder number on the month. More on starting at the build.

The ladderEST. NO. 001
Enter your website, read it backWe read your current site back to you on the spot. No card.FreeFirst read
Your full demo, rebuilt by handYour own business rebuilt: the front of your new site, the AI that answers homeowners, and the report on where they slip past you.$100Off your build
Start your buildWhen you're ready, a $500 deposit starts the real build. It comes straight off your build, and so does the $100 from your demo, so neither is spent twice.$500Off your build
Your brand, then your fast site, built and movedWe build your brand first, then your real site, and move you off the slow page-builder onto a fast one. Stood up on your own account, so it's yours to keep. Both deposits credit in here.~$1,500One time
The system that keeps you found and answeredThe AI that answers homeowners, kept current as your work changes. Fresh writing that gets you found for the roofs you want. Reviews with the right words. Your profile and name kept clean and hosted.~$250Per month
The free read comes first. The $100 demo and the $500 build deposit are both credited, not fees; both come straight off your build.
The brand comes first, because the site, the writing, and the AI all hang off it.
Stood up on your own account, in your name. If you ever walked away, you'd keep it.

Where this sits

There's a cheap crowd and a shared crowd. This is neither.

Three different things get sold to roofers. Two of them aren't this. Here's the plain difference, side by side, so you can see what the number actually buys.

The $99-site crowd ~$99/mo
  • A template you fill in yourself, click by click.
  • Nothing answers the homeowner who calls at 11pm.
  • A brochure that sits there. It doesn't pick up the phone.
The shared-job crowd $30 to $100 a job
  • The same homeowner sold to four other roofers at once.
  • You're paying a middleman for your own town.
  • Stop paying and it all goes to the next guy. You owned nothing.
This ~$1,500 + ~$250/mo
  • A real brand and a fast site, built by hand, in your name.
  • An AI that answers a homeowner the second they reach out.
  • Yours to keep. Every call is yours alone. Nobody else gets it.

The build is honest and the monthly is honest because it runs on near-free hosting, not because we padded it. A roof is worth thousands and a missed money call is worth more than the month. If a number like this scares you off more than a missed storm call does, we'll tell you that straight, free, on your first read.

The honest part

Founder pricing, for the first roofers only.

We'll be straight with you: there is no roofing result written up yet. The first roofers in get a better number on the month, in exchange for letting us write up what we do together as the first case.

You'd be one of the first.

That means a lower monthly than the number above, locked in, in exchange for one thing: we get to write up the build, the site, and the saved calls as one of our first results. You get the work either way. The discount is for letting us show it.

The exact founder number depends on your situation. We say it plainly after the demo, no pressure to take it.

What founder pricing is not It isn't a fake "limited time" countdown, and it isn't a worse build. It's the same brand, the same site, and the same AI, at a first-client price, because being first has real value to us and we'd rather hand that value to you than pretend it doesn't exist.

No contract. No call to sit through.

See what's possible before you decide.

Enter your website for a free read. Then your full demo, your own business rebuilt: the front of your new site, a live AI that answers homeowners, and a plain report on where they slip past you, for a $100 deposit that comes off your build. Then we say the founder number plainly. Then you decide.

See your demo

Free first read. The full demo is a $100 deposit, credited to your build. If it's a fit, founder pricing.